EVERYTHING YOU NEED TO KNOW TO ACE MICROECONOMICS IS AT YOUR FINGERTIPS: economic theory creating and constructing graphs slope of a line slope of a curve scarcity of resources opportunity cost production possibilit... more »ies frontier efficiency demand factors influencing demand law of diminishing returns utility, total utility and marginal utility types of elasticity elasticity coefficient factors influencing elasticity supply factors influencing supply physical product cost structure cost curves fixed and variable costs economies of scale returns-to-scale role of technology market structures perfect competition monopoly monopolistic competition oligopoly game theory market failures government intervention« less