Search - Pollyworld on DVD

Casts a bad light on blended families

Amy Reynolds | Kansas City | 12/09/2006

(2 out of 5 stars)

"My 5 year old adores Polly Pocket so of course this was a must have for us. I was pretty disgusted to watch and see that an evil stepmother to be plays a key role in the plot. Aren't blended families hard enough without reinforcing this stereotype in another movie? I'm not sure how the drama with Polly's dad getting remarried made the movie better and in fact really made my daughter question what would happen if her father got a "new wife."



The rest of the movie is fun and has lots of shopping, sugary sweet pop music and all the other girly stuff...just be aware of the weird dark cloud hanging over the plot ~ we could have done without the drama and seeing my daughter worry about a stepmother was a little uncomfortable - too much for a 5 year old."

Not recommended for the younger crowd

Ohio Mom | 12/25/2006

(2 out of 5 stars)

"Although this movie is not bad, I think they missed with their target market. This movie would be appropriate for the 9+ market. It has been my observation that the biggest Polly fans are in the 4-7 age range.

My daughter (almost 5) LOVES Polly Pockets, so this was a must have for her. After watching it with her today, I wish I had read more reviews before purchasing it.

The plot of the movie centers around Polly's father's fiancee wanting to get Polly off to boarding school so the fiancee can have the dad all to herself. The second theme is the competition between the good Polly and the bad Beth.

The subject is just above the comprehension of most young kids."

(Very) Well Written

Ohio Mom | 11/12/2006

(5 out of 5 stars)

"I really like this movie and the storyline is great! It's about this 12-year-old girl named Polly, who she and her friends realize that their class has been chosen to be in their favorite reality TV show, "Roll Like That"! Team Pocket is against Team Beth, a snobby girl who is planning to win all the competitions and tries to become more popular than Polly! So you better buy/rent this amazing movie for your kids who like Polly Pocket!"

PollyWorld: An Explanation

W. Moore | USA | 05/28/2008

(3 out of 5 stars)

"Perhaps it would help many of you to know that this is a commercial, not a movie. It is designed as a commercial from the ground up. Products are placed, cross-platform design is integrated into the backgrounds, and, perhaps scariest of all, it's based on market research.



It might help to know that market research has shown that video entertainment product can extend the target group viability for an additional couple years. So while Polly Pocket maybe aimed at, for example 4-9 year olds...the presence of a video counterpart has shown to extend the marketability to, for example 12 year olds. As young children aspire to be older, an older sensibility is used on purpose. No one in high school wants to watch a movie about high school. This follows that premise.



You might also be interested to know that market research has shown that "girls love elevators" or "girls love exploring hotels" or "girls aspire to be in rock bands"...that is why these elements are included in the plots...not to drive the plot...but to hit all the important marketing points.



Also, this "movie" isn't the creation of the writer, the director, or the production team. This movie was created by an executive and the staff at Mattel. The production house is solely charged with making all of these things work. The reality of it is that, in the end, Mattel has to have something to put on a shelf to coincide with a toy release. It doesn't matter if it is good or bad...it just has to be present.



I hope that illuminates some of the criticism...all valid...but all based on the idea that this was supposed to be a movie...it never was...it has always been a commercial."